Step 2b – Enrich

In this step you will enrich your site with relevant content from external sources by using widgets. You will get to know popular websites which demonstrate creative implementation of the trends discussed in class and to actively participate in them.

In order to do that, you will first browse the websites to find content relevant to the theme of your website and then use WordPress’s built-in widgets to easily integrate dynamic content from these websites in your site.

You will use 3 sources:

  2. Flickr
  3. RSS feed from a blog of your choice


What is is a collection of favorites – yours and everyone else’s. You can use to:

  • Keep links to your favorite articles, blogs, music, reviews, recipes, and more, and access them from any computer on the web.
  • Share favorites with friends, family, coworkers, and the community.
  • Discover new things. Everything on is someone’s favorite — they’ve already done the work of finding it. So is full of bookmarks about technology, entertainment, useful information, and more. Explore and enjoy. is a social bookmarking website — the primary use of is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On, you can use tags to organize and remember your bookmarks, which is a much more flexible system than folders.

You can also use to see the interesting links that your friends and other people bookmark, and share links with them in return. You can even browse and search to discover the cool and useful bookmarks that everyone else has saved — which is made easy with tags.

What are tags?

Tags are one-word descriptors that you can assign to your bookmarks on They’re a little bit like keywords but non-hierarchical. You can assign as many tags to a bookmark as you like and easily rename or delete them later. Tagging can be a lot easier and more flexible than fitting your information into preconceived categories or folders.

What you need to do:

  1. If you don’t have a account yet, create one now and here’s how to get started with bookmarking.
  2. Browse the web for at least 5 websites that offer content which will add value to your readers and bookmark them.
  3. You will complete this step shortly.

2. Flickr:

What is Flickr?

Flickr is a photo sharing website which is generally considered an early example of a Web 2.0 application.

In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means.

The way to integrate Flickr images in your WordPress website is by using the Flickr Widget. The source this widget uses is an RSS feed.

RSS, a form of API (Application Programming Interface, we’ll discuss this in depth next class) is a web feed used to publish frequently updated digital content, such as blogs, news feeds or photo albums. By selecting a relevant feed form Flickr and adding it to your site you will get automatically updated photos under the tag you select.

What you need to do:

  1. Browse Flickr for images which are relevant to the content of your site and which will enrich it.
  2. Identify the one tag which best describes the type of images you wish to integrate with your site (for example, we’ve chosen “success”).
  3. You will complete this step shortly.

3. RSS Feed:

The last task of this step is to enrich the content of your website with content from a related blog. If you select a relevant blog and start sending it traffic from your site there’s a good chance the blogger will notice this in the statistics of the blog. If your site offers quality content, the blogger may reciprocate the link or refer reader to interesting post on your site.

What you need to do:

  1. Browse Technorati for blogs related to the topic of your site. Find the one blog that you think your readers will benefit from most. For blogs in Hebrew you can search IsraBlog , Tapuz , , or any other blogging center you like. For example, we’ve selected, one of the best blogs about Web2.0.
  2. Every blog offers an RSS feed which allows you to subscribe to updates of this blog.
  3. On Web pages, web feeds (called RSS or Atom) are typically linked with the word “Subscribe”, an orange square, a feed icon, or a rectangle with the letters XML or RSS. Find this button or link in the blog you’ve selected and cick it.
  4. Copy the web address (the URL) of the page of the RSS feed. In our example the address is:
  5. Go to the WordPress dashboard of your site. In the “Appearance” main menu, select the “ Widgets” sub menu and drag the RSS widget to the side bar.
  6. Set the Widget options by clicking its options button and:
    1. Enter the RSS feed URL by pasting it here.
    2. Give the feed a title. We’ve called it “Web2.0 Articles”
    3. Select how many items you wish to display. Note that this widget will update automatically to display the latest posts by this blog.
    4. Save and Close the widget then click view site to see how it looks.

Now drag 2 additional instances of RSS to the side bar and add the RSS feeds of your delicious user and the selected Flickr page  to complete steps 1 and 2. Note that as you bookmark more websites of delicious, the last x bookmarks will be displayed – the content automatically changes to keep your site fresh with your latest favorites. Same goes for Flicker images.

GMBA: This step should be completed by Nov 8th at 14:00. We will use the link to your site that you submitted to the “Students’ Websites” page to review the enhancement.

MBA: This step should be completed by Dec 2nd at 14:00. We will use the link to your site that you submitted to the “MBA Students’ Websites” page to review the enhancement.

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