What’s New for MBA (HE Course, Wed)

Here are the notes for our upcoming sessions New Media Marketing Models and Revenue Models.


This week we shall conclude our discussion of Principles and Practices of New Media Success and start exploring New Media Marketing models.

Step 2 is due Wed the 25th by 5pm.


Class notes for our discussion of The World is Flat and Principles and Practices of New Media Success.

Project First Step: Full guidelines and instructions are available in the project pages on the right side menu. Here are the course project notes.

Start here then review the guidelines and grading.

Step 1 of the project  is due Nov 17th, no later than 23:59. By noon Friday, please be sure to clear your topic with David, the course TA. It’s important you verify your topic complies with the project requirements before moving forward to develop the content.

Steps 1,2, and 2b will be graded as one task and amount to 50% of the final grade. Steps 3 and 4, 25% each. Grades for step

This Website: Please make yourself a habit to check this web site at least 2-3 times a week, since this is the only official channel of communications between the instructors and students in this course. To make things clear, what is written here supersedes what was said in class. For example, the instructors may post a homework assignment here, without mentioning it in class. And, once the homework (or message, or whatever) is posted, it is your responsibility to read it and act accordingly.

Here is the course syllabus.

Recommended Video: Seth Godin‘s TED talk mentioned in class can be viewed here. In this talk Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Questions and Comments: The platform we used to build this site is the same as the one you will use to build yours in the course project. It is called WordPress. Before posting comments or questions on this course site, please make sure you are logged in to WordPress so we know who you are. Use the login info (user and password) you get when you sign up for a WordPress account in step 1 of the project. Set your ‘display name’ in your profile to your real name. Your profile setting is available in the ‘My Account’ menu on the top left corner of the page that loads after you log in.

7 Responses to “What’s New for MBA (HE Course, Wed)”

  1. avivcast Says:

    what is David’s email address?

  2. Maya Elhalal Says:

    David at Soluto dot com

  3. nativor Says:


    Is it possible to submit the assignment onppt instead of word?

  4. Maya Elhalal Says:

    Shouldn’t be a problem but best clear this with David. Email above.

  5. zivit Says:

    about course grade:
    steps 1+2 > 50%, 3+4 > 25%, what are we graded for the additional 25%?

    Is it possible to upload steps 3+4 , so we will have an idea of the process?
    (I put this by mistake on the guidlines page…)

    thanks. Zivit.

  6. yochaig Says:

    enjoy: http://www.waze.com/guided_tour/

  7. nativor Says:

    Hi Maya & David,

    We submitted all course assignment last week.
    Please confirm receiving it.



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